Benedict Herzberg

My work

Mont Ventoux

Film

Creating a short movie for the Standert Triebwerk CR release that closes the gap between cycling heritage, mystic icons and the everyday cyclist.

Concept, Story, Production, Creative Direction by me
Camera & Edit by Kadir Celik
Models: Anja & Tom

Standert Bürgermeister*in

Photo

Creating a humorous and familiar atmosphere within a campaign that doesn’t overshadow the product and its features.

Concept, Story, Production, Creative Direction by me
Photography by Savannah van der Niet
Models: Luisa, Gökhan & Francisco

cloudlinen

Writing

Creating and executing the tone of voice for the social media appearance of the Berlin based bedding company.

Creating the tone of the brand.
Creative writing for social media.

8000 Watt / Standert Erdgeschoss

Campaign

Creating an integrated multi-channel campaign for the release of the Standert Erdgeschoss featuring cycling-scene-star 8000 Watt.

Creative Concept, Story, Launch Plan, Production, Creative Direction by me
Video by Magnus Heller
Photography by Savannah van der Niet
Model: Julien

Quer durch Deutschland

Launch

Creating a multi format social media launch campaign for Paul Voß’ debut documentary. Plus accompanying press releases.

Launch Strategy, Social Media, Press

SBSB Crit

Event

Creating an inclusive road bike and fixed gear race event with a pre-race dinner, expo area for partners and after party.

Concept and organization of a bike race
Creative Direction, Marketing Strategy, Media Roll-Out, Coordinatio of Side-Events
Photography by Constantin Gerlach
Videography by SayMyName.Berlin

New Era, Bulleit Whiskey, Rapha, Nike, visitBerlin, Gebr. Heinemann

Partnerships

Developing and working on partnerships of all kinds for Standert Bicycles and external brands.

8000 Watt, AKS, Mason Hender, Susanne Lay, ...

Influencer Liaison

Creating authentic bonds between influential personalities and Standert Bicycles.

What I Do

Brand Strategy

It’s time to give your brand a soul.

Creative Concept

Let’s create the stage your idea deserves.

Campaigning/Product Launches

All the way from tease to release.

Creative Writing, Claims & Naming

These three will change everything.

Photo & Video Concepts

I’ll let your software shine like a Vogue cover.

Photo- & Videoproduction (with my partners)

Maybe the only place where creativity and efficiency co-exist.

About me

I'm a Berliner by heart, socialisation and birth. After my studies in Marketing Communications I had stations at Kolle Rebbe, komoot and currently Standert Bicycles. During the last 7 years I created the brand and marketing of Standert Bicycles. The latter four of those years I built and led the international marketing team as Head of Marketing. In this role I am responsible for all brand and marketing efforts from the creative concept to finally launching the campaign, product, partnership or event.

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